Content Spinning: Why it’s a good thing

I started in Internet content production around 2008. Content Farms were just springing up then. Companies like EzineArticles, Associated Content (Now Yahoo Voices), and Factoidz.com (Now Knoji). These content farms were built to take advantage of Google’s “AdSense,” an advertising program that was announced in March of 2003.  This is a content-targeted advertising service that enables publishers of any size to help Google display ads, and share the revenue from the click-thrus.

How do you make money blogging?

I’ve got that question a lot. It’s easy for me to answer when the person asking is someone who is just curious, and doesn’t actually want to pursue the endeavor themselves. I just say “I don’t.” That’s true. But it falsely leads them to believe that I’m not trying to profit, and that maybe it’s just a hobby that earns enough to pay for the costs to pursue the hobby.

If you like word puzzles, grammar, technical writing, facts and trivia — then you should jump right in! If you enter into this craft with the hobbyists attitude, I can absolutely promise you that you will not be disappointed in content production and robot spinning. But don’t forget the common mantra in Internet Technology: If you build it they will come. Of course, that was borrowed from Field of Dreams, but with Web properties, it’s very true.

When they come, they will pay an admission price of one tenth of one cent. I guess that is double the cash value of a coupon, but if you do the math you will see that you have to really pack the stadium if you want to make enough money at your Content Production / Spinning hobby to quit your job! 1,000 visitors to your content equals $1 to $4.

Think of it as a form of “royalties” by all the sites that used that piece, like a radio station will pay the creator / owner of a song each time they play it. Here is where that 1/10 of a cent can work out to be a good chunk of change. For another analogy, say you spent a couple hours working out the solution to a crossword puzzle. Then, over the next 10 years, everyone else that does that same puzzle pays you 1/10 of a cent when they look at your answers.

Why spin content?

This is a loaded question for sure. There is a lot more controversy surrounding the answer that there needs to be. Content production for revenue, prose for art and copy for clients are three very different animals. Just like a homebuilder might install a toilet, wire a switch and hang a door –each of those projects involve different trades: plumbing, electrical and carpentry.

The controversy extends from the writer of prose accusing the writer of revenue producing content of a form of “plagiarism” when they decide to utilize a tool like Jon Ledgers, The Best Spinner.

Article Spinning application

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I’m sure some writers just can’t operate the Best Spinner, and their criticism and accusations stem from “sour grapes.” When you convince these detractors that it is NOT plagiarism, because CopyScape says so, then you get “Well, you are polluting the Internet.”

That’s like saying the creek is getting polluted with spring water, by the spring that contributes to it. As technology advances, these many versions of the same thing are going to be invaluable for artificial intelligence and other amazing things that are going to come from even greater advances in search engine technology, especially now that people are putting more stuff in the Cloud and hiding less stuff on their hard drives.

The Web is glutinous for is as much content as it can hold. It can analyze and index as much as it can hold, and it can hold as much as we can upload to it. The only thing the Net doesn’t want is duplicate content. It doesn’t just want a picture of that object…It wants one from every angle. Same with written content. It wants the same information in as many different voices, languages and points of view as it can get. Even aboiut things that “don’t matter.” They are using this stuff for Artificial Intelligence.

The Internet spiders read the same way a parrot talks. Spiders recognize, categorize, count and compare words. It may seem like reading, but it is without intelligence or understanding of the meaning of what is being read. Just like a parrot may be able to speak a sentence perfectly, it does not understand what it is saying.

That is going to change. Spinning content so that it conveys the meaning, yet is worded different ways, will allow the robots to develop an artificial intelligence that will allow them to make their search results even more applicable, until they get to a point where a search engine will be able to have a conversation with the searcher.

In the meantime, spinning your content will will bring more organic traffic to half best spinneryour Website.

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